About
Though we studied at traditional ad schools (Murilo at Watford, Dan at SCA) we both love ideas that go beyond traditional formats.
From blockchain to AR, we love keeping up to date with the latest emerging technologies. We are both lifelong gamers and collectors of digital art.
Our love of gaming and technology informs our mindset on creative because we believe that ideas need to reach people where they are today both IRL and in digital spaces.
Currently at MOM.
What is MAD?
You could say it's just the initials of a Brazilian Art director and a Copywriter from Brixton, if you want to be reductive.
But MAD is also an idea so good, that's what it makes you – MAD you didn't make it.
It's MAD to be safe.
MADNESS pushes safe clients to be brave.
MAD is an idea that changes the world.
MAD makes it happen good brief or bad.
MAD exists because it's insane to solve the same problems with the same broken solutions and expect different results.
It's what you'd be if you didn't hire us.
muriloanddan@gmail.com
Places worked
MOM, TBWA London, Greyling, Media Monks, McCann Health, Publicis Poke, The&Partnership, Waste Creative, Channel 4, Anomaly, Quiet Storm.
Places studied
School Of Communication Arts 2.0, Watford Ad School
Awards
Derry Girls - Smash Hits
D&AD 23' - Shortlist - Writing For Advertising
Creative Annual Review 23' - Winner - Art Direction
Creative Circle Awards 23' - Gold - Derry Girls - Best Writing For Design
Creative Circle Awards 23' - Bronze - Derry Girls - Best Integrated Campaign
Creative Circle Awards 23' - Bronze - Derry Girls - Best Photography
Campaign BIG Awards 22' - Winner - Entertainment & Leisure
Campaign BIG Awards 22' - Shortlist - Integrated Campaign
Promax 22' - Gold - Best Key Art
Promax 22' - Gold - Best 360 Campaign
The Undeclared War
British Arrows 23' - Shortlist - Entertainment & Sport Promotions
Promax 22' - Bronze - Best Use Of Copy Writing
Editor X New Blood
D&AD 22' - The Portfolios 2022