PLAYSTATION x CALM
75% of all suicides are male. Traditional male gender roles discourage emotional expression, making it difficult for men to reach out and ask for support when they need it. Young men also follow video game characters through incredible challenges but these characters never talk about what they've gone through, much like the young men that play these games. To challenge the idea that asking for help is weak, we will show that... Even Heroes Struggle.
Copywriter: Daniel Johnson | Art Director: Murilo Loureiro
On World Mental Health Day Twitch streamers will lose control of their characters.
The character will break the fourth wall and ask the player to talk.
The streamer and gamer will engage in a conversation about mental health via a dialogue tree.
Through engaging with the dialog tree gamers will learn how to open up about mental health.
