ROUGH REVIEWS
Homeless people often use products in ways or places that weren't designed for. By creating compelling films via SEO, Shelter will raise awareness by talking to people searching for products and encouraging them to view these items from a different perspective.
Copywriter: Daniel Johnson | Art Director: Murilo Loureiro
Social media video advert, which simulates a product review and reveals it's actually from a homeless point-of-view.
Adverts will be placed where people search and buy products.
Unbranded pop-up store. As visitors look at the items they find out everything in the store is an item vital for the homeless to survive. The store is staffed by homeless people and all purchases support Shelter.
